?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aulast=Vernette&rft.aufirst=%C3%89ric&rft.date=4+November+2016&rft.isbn=978-2-212-56497-6&rft.btitle=Le+marketing+%3A+l'essentiel+et+l'expertise+%C3%A0+l%E2%80%99%C3%A8re+digitale&rft.btitle=Eyrolles&rft.tpages=704&rft.genre=book