RT Journal Article SR 00 ID 10.1007/s10551-018-3941-z A1 Laroche, Hervé A1 Steyer, Véronique A1 Théron, Christelle T1 How could you be so gullible? Scams and over-trust in organizations JF Journal of Business Ethics YR 2019 FD 2019 VO vol. 160 IS n° 3 SP 641 OP 656 K1 Case study, Gullibility, Scams, Secrecy, Trust AB Trust is a key ingredient of business activities. Scams are spectacular betrayals of trust. When the victim is a powerful organization that does not look vulnerable at first sight, we can suspect that this organization has developed an excessive trust, or over-trust. In this article, we take over-trust as the result of the intentional production of gullibility by the scammer. The analysis of a historically famous scam case, the Elf “Great Sniffer Hoax,” suggests that the victim is made gullible by the scammer through a range of seduction and protection maneuvers that prevent the victim from developing doubts and suspicions. An integrated framework of the production of gullibility in organizations is proposed in order to further our understanding of over-trust. We discuss how these insights might be extended, beyond the case of scams, to more ordinary contexts of business activities. PB Kluwer Academic Publishers SN 0167-4544 LK https://publications.ut-capitole.fr/id/eprint/42207/