?url_ver=Z39.88-2004&rft_id=10.1108%2FJCM-02-2016-1713&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=D%C3%A9caudin&rft.aufirst=Jean-Marc&rft.issue=n%C2%B0+3&rft.volume=vol.+35&rft.date=2018&rft.issn=0736-3761&rft.atitle=Age+differences+in+responsiveness+to+shocking+prosocial+campaigns&rft.title=Journal+of+Consumer+Marketing&rft.pages=328+-+339&rft.genre=article