?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fpublications.ut-capitole.fr%2Fid%2Feprint%2F25865%2F&rft.title=Is+there+complementarity+between+labels+and+brands%3F+Evidence+from+small+French+co-operatives&rft.creator=Fares%2C+M'hand&rft.creator=Raza%2C+Saqlain&rft.creator=Thomas%2C+Alban&rft.subject=B-+ECONOMIE+ET+FINANCE&rft.description=Many+quality+signals%E2%80%94both+private+and+public%E2%80%94have+been+used+to+foster+the+development+of+food+quality+in+the+agro-food+markets%3A+mainly+brands+and+common+certified+labels.+Previous+research+has+typically+focused+on+either+brand+or+certified+label+efficiency+independently%2C+while+in+many+instances+both+signals+coexist.+Agricultural+products+that+pair+brand+names+and+certified+labels%E2%80%94such+as+indications+of+origin%E2%80%94are+indeed+common%3A+e.g.%2C+Roquefort+cheese%2C+Scotch+whiskeys%2C+and+most+of+the+French+wines.+The+objective+of+our+paper+is+to+take+into+account+this+coexistence+by+empirically+analyzing+the+complementarity+and%2For+substitutability+that+may+exist+between+labels+and+brands.+To+do+so%2C+we+estimate+different+models+of+adoption+and+an+original+multinomial+probit+model+of+complementarity+that+we+test+on+a+database+of+the+quality-signaling+strategies+from+993+small+French+cooperatives.+Our+main+result+shows+that+there+is+a+clear+interaction+effect+between+brand+and+certified+label+signal+strategies%2C+but+it+is+a+substitution+effect+rather+than+a+complementary+one.&rft.publisher=TSE+Working+Paper&rft.date=2018-02&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=en&rft.identifier=https%3A%2F%2Fpublications.ut-capitole.fr%2Fid%2Feprint%2F25865%2F1%2Fwp_tse_895.pdf&rft.identifier=++Fares%2C+M'hand+%3Chttps%3A%2F%2Fwww.idref.fr%2F058926607%3E%2C+Raza%2C+Saqlain+%3Chttps%3A%2F%2Fwww.idref.fr%2F17859086X%3E+and+Thomas%2C+Alban+%3Chttps%3A%2F%2Fwww.idref.fr%2F034213937%3E++(2018)+Is+there+complementarity+between+labels+and+brands%3F+Evidence+from+small+French+co-operatives.++TSE+Working+Paper%2C+n.+18-895%2C+Toulouse+++++&rft.relation=http%3A%2F%2Ftse-fr.eu%2Fpub%2F32516&rft.language=en