eprintid: 24156
rev_number: 31
eprint_status: archive
userid: 1482
importid: 105
dir: disk0/00/02/41/56
datestamp: 2017-06-15 07:57:34
lastmod: 2021-06-29 09:54:01
status_changed: 2021-06-29 09:54:01
type: article
succeeds: 24123
metadata_visibility: show
creators_name: Caprice, Stéphane
creators_idrefppn: 119428709
title: Private Label Positioning and Product Line
ispublished: pub
subjects: subjects_ECO
abstract: This article examines (i) how retailers position private label products, (ii) why private labels are sold in some product categories but not in others, and why some national brand products may have difficulty in accessing retailers' shelves, (iii) why some private label products are positioned as "premium" brands, and (iv) how consumers' surplus and total welfare are affected by private labels. We find that private label positioning leads to less differentiation in product category, which structurally changes a retailer's product line in return. Consumer welfare and total welfare are lower.
date: 2017
date_type: published
publisher: Spinger Verlag
id_number: 10.3868/s060-006-017-0021-3
official_url: http://tse-fr.eu/pub/31778
faculty: tse
divisions: tse
keywords: Private Label
keywords: National brand
keywords: Product Line
language: en
has_fulltext: TRUE
doi: 10.3868/s060-006-017-0021-3
subjectsJEL: JEL_L13
subjectsJEL: JEL_L81
view_date_year: 2017
full_text_status: public
publication: Frontiers of Economics in China
volume: vol. 12
number: n° 3
place_of_pub: Heidelberg
pagerange: 480-513
refereed: TRUE
issn: 1673-3568
oai_identifier: oai:tse-fr.eu:31778
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oai_lastmod: 2021-06-24T07:33:06Z
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site: ut1
citation:   Caprice, Stéphane <https://www.idref.fr/119428709>  (2017) Private Label Positioning and Product Line.    Frontiers of Economics in China, vol. 12 (n° 3).  pp. 480-513.       
document_url: https://publications.ut-capitole.fr/id/eprint/24156/1/wp_tse_816.pdf