?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fpublications.ut-capitole.fr%2Fid%2Feprint%2F22459%2F&rft.title=Characterization+of+the+relevant+market+in+the+media+industry%3A+some+new+evidence!&rft.creator=Bardey%2C+David&rft.creator=Tovar%2C+Jorge&rft.creator=Santos%2C+Nicolas&rft.subject=B-+ECONOMIE+ET+FINANCE&rft.description=In+this+paper+we+estimate+the+degree+of+substitutability+for+advertisers+across+different+media+outlets.+The+estimates+are+motivated+by+the+need+that+competition+agencies+have+to+properly+characterize+the+relevant+market+when+dealing+with+mergers+in+the+media+industry.+As+technology+changes+the+industry%2C+advertisers+may+not+view+a+given+media+outlet+as+independent+from+those+operating+in+other+media+platforms.+Indeed%2C+our+results+show+that+advertisers+see+outlets+across+platforms%2C+either+as+substitutes+or+complements.+From+a+policy+perspective%2C+our+findings+imply+that+competition+agencies%2C+particularly+when+defining+relevant+markets%2C+should+not+assume+that+advertisers+operate+independently+within+a+single+media+platform.&rft.publisher=TSE+Working+Paper&rft.date=2016-10&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=fr&rft.identifier=https%3A%2F%2Fpublications.ut-capitole.fr%2Fid%2Feprint%2F22459%2F1%2FBardey_22459.pdf&rft.identifier=++Bardey%2C+David+%3Chttps%3A%2F%2Fwww.idref.fr%2F06064754X%3E%2C+Tovar%2C+Jorge+and+Santos%2C+Nicolas++(2016)+Characterization+of+the+relevant+market+in+the+media+industry%3A+some+new+evidence!++TSE+Working+Paper%2C+n.+16-719+++++&rft.relation=http%3A%2F%2Ftse-fr.eu%2Fpub%2F31125&rft.language=en