Bergès, Fabian, Hassan, Daniel, Monier-Dilhan, Sylvette and Raynal, Hélène (2009) Consumers' Decision Between Private Labels and National Brands in a Retailer's Chain : a Mixed Multinomial Logit Application. Gestion 2000, 3. pp. 41-57.
, Hassan, Daniel, Monier-Dilhan, Sylvette and Raynal, Hélène
(2009)
Consumers' Decision Between Private Labels and National Brands in a Retailer's Chain : a Mixed Multinomial Logit Application.
Gestion 2000, 3.
pp. 41-57.