?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Irz&rft.aufirst=Xavier&rft.issue=6&rft.volume=11&rft.date=June+2016&rft.issn=1932-6203&rft.atitle=Beyond+Wishful+Thinking%3A+Integrating+Consumer+Preferences+in+the+Assessment+of+Dietary+Recommendations&rft.title=Plos+One&rft.genre=article