?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fpublications.ut-capitole.fr%2Fid%2Feprint%2F21977%2F&rft.title=The+effects+of+banning+advertising+in+junk+food+markets&rft.creator=Dubois%2C+Pierre&rft.creator=Griffith%2C+Rachel&rft.creator=O'Connell%2C+Martin&rft.subject=B-+ECONOMIE+ET+FINANCE&rft.description=There+are+growing+calls+to+restrict+advertising+of+junk+foods.+Whether+such+a+move+will+improve+diet+quality+will+depend+on+how+advertising+shifts+consumer+demands+and+how+firms+respond.+We+study+an+important+and+typical+junk+food+market+%7B+the+potato+chips+market.+We+exploit+consumer+level+exposure+to+adverts+to+estimate+demand%2C+allowing+advertising+to+potentially+shift+the+weight+consumers+place+on+product+healthiness%2C+tilt+demand+curves%2C+have+dynamic+effects+and+spillover+effects+across+brands.+We+simulate+the+impact+of+a+ban+and+show+that+the+potential+health+benefits+are+partially+offset+by+firms+lowering+prices+and+by+consumer+switching+to+other+junk+foods.&rft.publisher=TSE+Working+Paper&rft.date=2016-05&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=en&rft.identifier=https%3A%2F%2Fpublications.ut-capitole.fr%2Fid%2Feprint%2F21977%2F1%2Fwp_tse_647.pdf&rft.identifier=++Dubois%2C+Pierre+%3Chttps%3A%2F%2Fwww.idref.fr%2F172637546%3E%2C+Griffith%2C+Rachel+%3Chttps%3A%2F%2Fwww.idref.fr%2F093406789%3E+and+O'Connell%2C+Martin++(2016)+The+effects+of+banning+advertising+in+junk+food+markets.++TSE+Working+Paper%2C+n.+16-647%2C+Toulouse+++++&rft.relation=http%3A%2F%2Ftse-fr.eu%2Fpub%2F30473&rft.language=en