?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Borau&rft.aufirst=Sylvie&rft.issue=n%C2%B0+4&rft.volume=vol.+30&rft.date=December+2015&rft.issn=0767-3701&rft.atitle=L%E2%80%99analyse+des+effets+de+m%C3%A9diation+mod%C3%A9r%C3%A9e&rft.title=Recherche+et+Applications+en+Marketing&rft.pages=88-128&rft.genre=article