eprintid: 16912
rev_number: 19
eprint_status: archive
userid: 1482
importid: 105
dir: disk0/00/01/69/12
datestamp: 2015-09-21 13:08:15
lastmod: 2021-04-02 15:49:49
status_changed: 2018-11-20 11:28:06
type: monograph
metadata_visibility: show
creators_name: Ivaldi, Marc
creators_name: Zhang, Jiekai
creators_idrefppn: 058494375
title: Advertising competition in the French free-to-air television broadcasting industry
ispublished: pub
subjects: subjects_ECO
abstract: This paper studies the advertising competition in the French free TV broadcasting industry, following a decision of the French anti-trust authority on the acquisition of two channels by the most active media group of the sector. After specifying a structural model of oligopoly competition of free TVs, we identify the shape and magnitude of the feedback loop between TV viewers and advertisers using French market data from March 2008 to December 2013. We implement a simple procedure to test the market conduct of TV channels, and identify that the nature of competition is of Cournot type in this industry. Finally, based on a series of competitive analysis, we conclude that the approved acquisition has not significantly affected the industry's competitiveness, and that the implemented behavioral remedies seems to be efficient in protecting the consumer surplus.
date: 2015-05
date_type: published
publisher: TSE Working Paper
official_url: http://tse-fr.eu/pub/29319
faculty: tse
divisions: tse
keywords: Advertising
keywords: competition
keywords: media
keywords: TV
keywords: two-sided market
keywords: market conduct
keywords: behavioral remedies
language: en
has_fulltext: TRUE
view_date_year: 2015
full_text_status: public
monograph_type: working_paper
series: TSE Working Paper
volume: 15-578
place_of_pub: Toulouse
pages: 33
institution: Université Toulouse 1 Capitole
department: Toulouse School of Economics
book_title: TSE Working Paper
oai_identifier: oai:tse-fr.eu:29319
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harvester_local_overwrite: creators_idrefppn
oai_lastmod: 2018-07-31T07:44:08Z
oai_set: tse
oai_set: ut1c
site: ut1
citation:   Ivaldi, Marc <https://www.idref.fr/058494375> and Zhang, Jiekai  (2015) Advertising competition in the French free-to-air television broadcasting industry.  TSE Working Paper, n. 15-578, Toulouse     
document_url: https://publications.ut-capitole.fr/id/eprint/16912/1/wp_tse_578.pdf