Bonnal, Liliane and Moinier, Xavier (2014) Do Pharmaceutical Customers Behave as Patients or Consumers? Journal of Applied Business Research, 30 (2). pp. 479-488.
and Moinier, Xavier
(2014)
Do Pharmaceutical Customers Behave as Patients or Consumers?
Journal of Applied Business Research, 30 (2).
pp. 479-488.