?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aulast=Boyer&rft.aufirst=Marcel&rft.date=1984&rft.isbn=9780444865021&rft.title=Misleading+Advertising&rft.btitle=Bayesian+Models+in+Economic+Theory&rft.genre=bookitem