Bergès, Fabian and Monier-Dilhan, Sylvette (2012) Mass Retailers’ Advertising Strategies Faced with Different Competitor Store Formats: Commodity Stores or Hard Discounts. TSE Working Paper, n. 12-277, Toulouse
and Monier-Dilhan, Sylvette
(2012)
Mass Retailers’ Advertising Strategies Faced with Different Competitor Store Formats: Commodity Stores or Hard Discounts.
TSE Working Paper, n. 12-277, Toulouse