RT Journal Article
SR 00
ID 10.1002/mde.2580
A1 Hussain, Dildar
A1 Perrigot, Rozenn
A1 Mignonac, Karim
A1 Akremi, Assâad El
A1 Herrbach, Olivier
T1 Determinants of Multi-unit Franchising: An Organizational Economics Framework
JF Managerial and Decision Economics
YR 2013
FD 2013
VO 34
IS 3-5
SP 161
OP 169
K1 Organizational economics theories
AB In this paper, we use organizational economics theories to explain the percentage of multi-unit franchisees within franchise chains. We use transaction cost theory, property rights view and agency theory to formulate three research hypotheses that are related to franchisees' transaction-specific investments, intangibility of system-specific assets and risk of franchisee free-riding, respectively. These hypotheses are tested in the French franchising context by using a sample of 138 franchisors. The empirical results are largely supportive of the hypotheses. We extend the franchising literature by arguing that the explanation of the franchisor's use of multi-unit franchising requires the combined application of different theoretical perspectives.
SN 0143-6570
LK https://publications.ut-capitole.fr/id/eprint/14049/
UL http://dx.doi.org/10.1002/mde.2580