Group by: Item Type | Date | No Grouping
Number of items: 2.

Casteran, Gauthier, Chrysochou, Polymeros and Meyer-Waarden, Lars (2019) Brand loyalty evolution and the impact of category characteristics. Marketing Letters, vol. 30 (n° 1). pp. 57-73.

Casteran, Gauthier (2016) An empirical investigation of antecedents of brand loyalty : the role of product category, marketing mix and consumer related characteristics in the light of niche brands proliferation. École Doctorale Sciences de Gestion TSM (Toulouse).

This list was generated on Thu Mar 28 13:47:52 2024 CET.