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Number of items: 2.

Castéran, Herbert, Meyer-Waarden, Lars and Reinartz, Werner (2017) Modeling customer lifetime value, retention, and churn. In: Handbook of market research Homburg, Christian, Klarmann, Christian and Vomberg, Arnd (eds.) Springer. Cham, Suisse ISBN 9783319055428

Castéran, Herbert (2010) L'impact des promotions sur la valeur à vie du client et le capital client‎ : une investigation empirique sur la base du panel BehaviorScan. École Doctorale Sciences de Gestion TSM (Toulouse).

This list was generated on Wed Apr 24 17:39:27 2024 CEST.