Reputation and Prices on the e-Market:Evidence from a Major French Platform

Jolivet, Grégory, Jullien, Bruno and Postel-Vinay, Fabien (2016) Reputation and Prices on the e-Market:Evidence from a Major French Platform. International Journal of Industrial Organization, 45. pp. 59-75.

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The broad aim of this paper is to gain some insight into the quantitative importance
of reputation in e-commerce. We use an exhaustive data set from one of France’s
largest e-commerce platforms, <a href=""> </a>, to estimate a statistical causal effect
of a seller’s reputation (and size) on transaction prices for a uniquely large range of
product categories (books, CDs, video games or DVDs), product conditions (used or
new) and seller types (individual or professional sellers). We go beyond the results
currently available in the empirical literature by tackling the issue of seller unobserved
heterogeneity and the weak exogeneity of reputation (and size) in price equations. Our
results show large-scale empirical evidence of a significant, positive and strong effect
of seller reputation on prices.
<a href=""> </a>

Item Type: Article
Language: English
Date: March 2016
Refereed: Yes
Divisions: TSE-R (Toulouse)
Site: UT1
Date Deposited: 11 Feb 2016 16:12
Last Modified: 26 Mar 2018 08:46

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