Willingness to Pay and Sensitivity to Time Framing: A Theoretical Analysis and an Application on Car Safety

Andersson, Henrik, Hammitt, James K., Lindberg, Gunnar and Sundström, Kristian (2011) Willingness to Pay and Sensitivity to Time Framing: A Theoretical Analysis and an Application on Car Safety. TSE Working Paper, n. 11-271

WarningThere is a more recent version of this item available.
[img]
Preview
Text
Download (218kB) | Preview
Official URL: http://tse-fr.eu/pub/25460

Abstract

Stated preference (SP) surveys attempt to obtain monetary values for non-market goods that reflect individuals’ “true” preferences. Numerous empirical studies suggest that monetary values from SP studies are sensitive to survey design and so may not reflect respondents’ true preferences. This study examines the effect of time framing on respondents’ willingness to pay (WTP) for car safety.We explore how WTP per unit risk reduction depends on the time period over which respondents pay and face reduced risk in a theoretical model and by using data from a Swedish contingent valuation survey. We find that WTP is sensitive to time framing; the theoretical model predicts that the effect is likely to be nontrivial, and empirical estimates from an annual scenario are about 70 percent higher than estimates from a monthly scenario.

Item Type: Monograph (Working Paper)
Date: October 2011
Uncontrolled Keywords: Car safety, Contingent valuation, Time frame, Willingness to pay
JEL codes: C52 - Model Evaluation and Selection
D6 - Welfare Economics
I1 - Health
Q50 - General
Subjects: B- ECONOMIE ET FINANCE
Divisions: TSE-R (Toulouse)
Site: UT1
Date Deposited: 09 Jul 2014 17:22
Last Modified: 07 Mar 2018 13:22
OAI ID: oai:tse-fr.eu:25460
URI: http://publications.ut-capitole.fr/id/eprint/15184

Available Versions of this Item

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year