A Multi-Study Investigation of Outcomes of Franchisees' Affective Commitment to Their Franchise Organization

Mignonac, Karim, Vandenberghe, Christian, Perrigot, Rozenn, El Akremi, Assâad and Herrbach, Olivier (2013) A Multi-Study Investigation of Outcomes of Franchisees' Affective Commitment to Their Franchise Organization. Entrepreneurship Theory and Practice (online). n/a-n/a.

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Official URL: http://dx.doi.org/10.1111/etap.12050

Abstract

Franchisees’ affective organizational commitment refers to the degree to which franchisees experience an emotional attachment to their franchise organization. Using a social exchange theory perspective, this research reports four studies that explore the relationship between franchisee’s affective commitment and franchisee outcomes. We found that affective commitment to the franchise organization was positively related to franchisee objective performance (Study 1) and intent to acquire additional units (Study 2), and negatively related to franchisee opportunism (Study 3) and intent to leave the franchise organization, particularly when continuance commitment (i.e., commitment based on the cost associated with membership to the franchise) was low (Study 4). The implications of these findings are discussed.

Item Type: Article
Date: 2013
Refereed: Yes
Uncontrolled Keywords: Franchise organization, Social exchange theory, Affective organizational commitment
Subjects: C- GESTION > C5- Marketing
Divisions: TSM Research (Toulouse)
Site: UT1
Date Deposited: 03 Feb 2014 14:54
Last Modified: 18 Oct 2017 15:13
URI: http://publications.ut-capitole.fr/id/eprint/14052

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